Rihanna gets FIRED from Nivea!

Its offical. Rihanna has got fired from Nivea. Losing this endorsement cost her $25 MILLION! The company said they fired her because her new image is not "family friendly". Rihanna has been tweeting pictures of her smoking weed, partying and wilding out! Whether ya know it or not, Nivea sponsored her whole tour- allowing her over the top performances without breaking her budget and they were paying her CASH! UPFRONT!

Here's what the company's new CEO had to say..

And now cosmetic tycoon Stefan Heidenreich - the new head of Nivea’s parent firm, Beiersdorf - has told German media that the singer should have been considered a 'no go' for the brand’s family image.

The 49-year-old said: 'The advert starring Rihanna was a no go. I do not understand how Nivea can be brought into association with Rihanna.'

In one ad, a family is seen moisturising with Nivea while Rihanna’s sultry hit California King Bed plays in the background.

The original video of the song shows the star wearing stockings and lingerie writhing with a man on a bed. Heidenreich added: 'Nivea is a company which stands for trust, family and reliability.'

So Rih is officially FIRED!!! Damn Rih-Rih!